Pernod Ricard and Russian Standard settle Stoli case
09 April, 2010
US: Pernod Ricard and Russian Standard Vodka have reached a settlement of claims brought by Russian Standard against Pernod Ricard. According to Pernod Ricard, the dispute revolved mainly around the allegations brought by Russian Standard Vodka and Roust Trading Limited pursuant to which promoting Stolichnaya as "Russian vodka" resulted in false advertising.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
